Making Stories Work for Your Org: What the Data Says
NTEN
MAY 3, 2011
Nonprofits are adding stories to their fundraising messages. The Take-away Don't count on a personal story to transform your fundraising appeal. Joe Sestak’s 2006 congressional campaign, and then joined M+R's online advocacy and fundraising team. Connect emotionally to your supporters and they'll give! There's just one problem.
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