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Looking forward to 2009

Judi Sohn

Yes, we’re making a difference against colorectal cancer, and that’s ultimately our big-picture goal. Each year, by the end of the retreat we’ve come away with very clear ideas of what has to be done to help us move forward in our mission, and each year we’ve managed to accomplish the goal we set. That’s my resolution.

Cancer 100
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Corporate Altruism: The Blurring of the Lines Between CSR and Cause Marketing

Beth's Blog: How Nonprofits Can Use Social Media

Take for example, “Buckets for the Cure” fund-raising campaign where Susan G. Komen for the Cure teamed up with KFC (formerly known as Kentucky Fried Chicken). Others wondered whether Komen had read their own educational literature about the connection between high fat diets and breast cancer. For each $5 bucket (pink!)

Causes 101