Alistair Croll, Guest Post: Using Twitter for Fundraising - Lessons Learned from Beers for Canada
Beth's Blog: How Nonprofits Can Use Social Media
JULY 8, 2009
Last week, we helped out our friends at Visible Government with their Beers for Canada campaign. A week before Canada Day (July 1) we built and tested a simple site that encouraged donors to “buy their country a beer” — basically making a donation. We tested it a lot. How it worked. Define analytics goals better.
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