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New Tips from the Giving Day Playbook on Crowdfunding Campaigns

Beth's Blog: How Nonprofits Can Use Social Media

New Tips From the Giving Day Playbook on Crowdfunding Campaigns by Marika Lynch. Last year, Knight Foundation published the Giving Day Playbook , a soup-to-nuts guide to 24-hour online campaigns that community foundations are increasingly organizing to promote local philanthropy.

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Socialnomics Book Report

Connection Cafe

That means if you are a horse organization in Wichita and “horses, Wichita” doesn’t bring you up wicked fast, kiss those web visitors goodbye. “By engaging constituents directly, [the Obama campaign was] able to raise a staggering $660 million in campaign contributions.”

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