Love Thy Donor: 5 Ways to Increase Donor Retention
NonProfit Hub
DECEMBER 12, 2014
If you ask them to contribute to help low-income families, don’t thank them for helping end hunger. There have been viral donation campaigns that end in somewhat of a scandal because the money people donate doesn’t always go where they think it’s going, or people just simply don’t know what an organization did with their help.
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