Successful Organizations On Twitter: Wellstone Action - Online Fundraising, Advocacy, and Social Media - frogloop
Care2
APRIL 22, 2009
In my role as Communications Director, it is in my job description to promote our work and grow our network while building our brand, so I didnt ask permission to start tweeting and I didnt have to prove to my ED or Board the value in terms of results or ROI. EW: I wouldnt say there was organizational resistance at all.
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