Convio 2008 Innovator Awards
Care2
NOVEMBER 19, 2008
Constituent Empowerment. Came up with sassy email newsletter and went against broadcasting best practices. Changed from brochure to interactive website, multi-facteed file building strategy and acquired over 1000 new names per month and have converted about 1% to donors in 6 weeks. Created a wall of 5,000 signers' photos.
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