New on SSIR: Give Permission to Peer Influence
Amy Sample Ward
MARCH 9, 2010
As organizations or community builders active online, working to practice and create quality engagement, we are often trying to guide, collect or herd conversations and interactions into spaces that we have created or monitor closely. When I say “give permission, in this post, I’m really saying that you should balance the herding and collecting of the community with the encouragement and empowerment for the community to go wherever it wants with your message or information.