Why Women Are the Market for Changing the World, and How to Reach Them: Interview with The She Spot co-author, Lisa Witter
Have Fun - Do Good
OCTOBER 16, 2009
In the edited transcript of my September 1st interview with co-author Lisa Witter for the Big Vision Podcast , she discusses how nonprofits can use four principles from the book, Care, Connect, Control, and Cultivate to get the word out about their cause. Again, it goes back to our brain science. It may be animal rights.
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