Social Media Adoption: The Line Between Individual/Personal and Organizational
Beth's Blog: How Nonprofits Can Use Social Media
SEPTEMBER 12, 2007
This is why companies allow employees to make personal phone calls, why they underwrite education and training, and invest to create pleasant environments. So, the same will prove true for Facebook and whatever other social streaming applications emerge. Technology providers also try to avoid getting seduced by the hype cycles.
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