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Guest Post by Gaurav Mishra: The 4Cs Social Media Framework

Beth's Blog: How Nonprofits Can Use Social Media

Over the last year, I have had to explain how social media works to diplomats, defense officials, and academics and students focused on fields as diverse as international affairs, management and sociology. Mastering each tool individually seems like a lot of work and a lot of people give up even before they begin.

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2.0 Culture Wars: Luddites and 2.0topians

Museum 2.0

was coined in 2005 and has a Wikipedia page and several bloggers, conferences, and active debates surrounding it. If we want to work with directors, trustees, and other skeptics to evolve museums and other content providers alongside Web 2.0, we have to work first on establishing a culture that makes Web 2.0 Unclear application.

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