Fair Trade Certified: An Interview with Paul Rice of TransFair USA
Have Fun - Do Good
APRIL 24, 2007
so when Nike launches a new line of sneakers they spend $300 million in the first year on advertising and promotion, so you can imagine for a small underfunded non-profit like ours how difficult the challenge is of raising consumer awareness across the country around Fair Trade. Fair Trade, at the end of the day, is not charity.
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