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Online Community Meetup: The Five Steps to Growing an Engaged Online Community

Tech Soup

By getting people to share through online items that would become viral, like e-cards, petitions, contests, and so on, Care2 was able to and continues to grow its community; the proof is in their membership of 15.9 It followed up on that success by creating the Petition Site the following year.

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10 Elements of an Effective Nonprofit or Do-Good Blog

Have Fun - Do Good

Provide a link to a page with bios for bloggers. If your blogging platform doesn't allow you to do that, have bloggers include a one-line bio at the end of their posts. Link to other bloggers Use Google Blog Search , Alltop and Technorati to find blogs that write about similar topics to yours. Don't be afraid of white space.

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Carnival of Nonprofit Consultants: Using Social Networking Tools - Advice, Brief Case Study, and Resources

Beth's Blog: How Nonprofits Can Use Social Media

So the issue is more how to best match your strategy, outcomes, and audience with the right tool and what type of simple experiment can you set up and what will you learn? Myspace avoids spamming so the members usually blocks people from adding them directly unless you know them personally or their email.