Groundswell Book Club Part 2: Talking
Museum 2.0
AUGUST 14, 2008
They also link to an interesting study commissioned by MySpace and an ad agency, Carat, about the ROI of a MySpace initiative Carat produced for the Adidas shoe company, which suggested a strong and highly efficient correlation between exposure to the MySpace site and likeliness to buy. Do you want to raise brand awareness?
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