Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising
Whole Whale
SEPTEMBER 8, 2023
Repeat what works – Run successful ads repeatedly until they stop selling. Repeat what works – Keep using effective stories, calls to action, and emotional appeals. Learn from direct response – Study annual appeals, door knocking, and other methods that inspire immediate action. Apply those lessons.
Let's personalize your content