Remove Blended Remove Journal Remove Storytelling Remove University
article thumbnail

Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Takeaway #1 Know Your Donors Ogilvy had an “aha” moment when researching Rolls-Royce – discovering in a trade journal that their engineers focused extensively on reducing noise. Universal Analytics is the new version of this free web tracking tool and can take some time to understand.

Lesson 59
article thumbnail

10 Best Practices for Planning Successful Crowd Funding or Giving Day Campaigns

Beth's Blog: How Nonprofits Can Use Social Media

Last week, I was honored to deliver the lunch keynote at the 2014 TechNow Conference in Pittsburgh, PA organized by The Bayer Center for Nonprofit Management at Robert Morris University. (My Successful crowd funding depends on great storytelling. My trick for helping participants avoid a food coma is to get the audience moving ).

Fund 130