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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

Takeaway #1 Know Your Donors Ogilvy had an “aha” moment when researching Rolls-Royce – discovering in a trade journal that their engineers focused extensively on reducing noise. Blend time-tested principles with bold new applications. Participation builds loyalty and community.

Lesson 59
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10 Best Practices for Planning Successful Crowd Funding or Giving Day Campaigns

Beth's Blog: How Nonprofits Can Use Social Media

The next day, I facilitated a workshop on Best Practices for Crowd Funding that blended traditional instruction with innovation lab facilitation techniques. When nonprofits marry tried-and-true fundraising techniques with social media and online networks, they are able to tap into the power of crowd funding. Social Strategies.

Fund 130