Blended Journal Metrics Storytelling 
Whole Whale
SEPTEMBER 8, 2023
Takeaway #1 Know Your Donors Ogilvy had an “aha” moment when researching Rolls-Royce – discovering in a trade journal that their engineers focused extensively on reducing noise. The metrics showed the ads were not effectively driving growth. Blend time-tested principles with bold new applications.
Beth's Blog: How Nonprofits Can Use Social Media
NOVEMBER 5, 2014
The next day, I facilitated a workshop on Best Practices for Crowd Funding that blended traditional instruction with innovation lab facilitation techniques. 2: Identify results, metrics, and mini goals for your campaign. What metrics will you use to measure success? Successful crowd funding depends on great storytelling.
Expert insights. Personalized for you.
59 
Let's personalize your content