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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

A charity combating homelessness should feature stories of providing shelter, not just cute mascots. This runs counter to short-form trends on TikTok, Twitter, and YouTube that occupy our attention. Blend time-tested principles with bold new applications. ” Rather than gimmicks, spotlight your mission.

Lesson 59
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5 Types of Nonprofit Graphic Design Your Organization Needs

Nonprofits Source

For example, you could also explain goals such as building a new homeless shelter by pulling statistics about how long the process will take or how much funding per day would be necessary to cover the length of the project. Infographics can humanize content or help supporters visualize your organization’s goals.

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