Remove Blended Remove Homeless Remove Poll Remove Voice
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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

A charity combating homelessness should feature stories of providing shelter, not just cute mascots. A relatable human voice connects. Test digital engagement tactics like emoji reactions, quick polls and unfortunate consequences of inaction. Blend time-tested principles with bold new applications.

Lesson 59