article thumbnail

Cheap and Cheerful Audience Analysis for Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

Flickr Photo by Matthew Field. One of the more chilling innovations in marketing over the past few years is called “predictive analytics” It’s this blend of statistical analysis, data mining and psychology which enabled Target to conclude that a teenage girl was pregnant before her father did.

Analysis 105
article thumbnail

PopTech Fellows Program: Reflections

Beth's Blog: How Nonprofits Can Use Social Media

PopTech is an amazing blend of people, ideas, and projects. Peter Durand, Flickr Photo. One of the things that I do before I teach this workshop is look at the participant's social media ant trails by looking at their web sites, twitter streams, Facebook and YouTube. Graphic Facilitation Rocks.

Program 78