Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising
Whole Whale
SEPTEMBER 8, 2023
A great tool to see how different companies make their product the hero is by looking through swipe files curated by sites like [link]. Test digital engagement tactics like emoji reactions, quick polls and unfortunate consequences of inaction. Judge appeals by participation, not industry acclaim. Highlight growth in conversions.
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