Blended Channel Journal Storytelling 
Whole Whale
SEPTEMBER 8, 2023
Takeaway #1 Know Your Donors Ogilvy had an “aha” moment when researching Rolls-Royce – discovering in a trade journal that their engineers focused extensively on reducing noise. Focus on optimizing donation channels for mobile. Track donation source data to optimize outreach channels.
Beth's Blog: How Nonprofits Can Use Social Media
NOVEMBER 5, 2014
The next day, I facilitated a workshop on Best Practices for Crowd Funding that blended traditional instruction with innovation lab facilitation techniques. Social channels are also used to continue to cultivate and engage with the donor to retain them. Successful crowd funding depends on great storytelling. Social Strategies.
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