Amy Sample Ward

JUNE 22, 2011

50% of Android users under 35, Apple use most under 44, RIM (Blackberry etc.) You must segment your channels of asking. Knowing where Millennials are and which channels do they prefer you use to talk to them is important. Smartphones are not just for highly educated groups. most over 45. How do you do that? Mobile Giving.

Mobile 137

Mobile St. Louis Donor Blackberry 137

NTEN

SEPTEMBER 2, 2011

These communication channels provide nonprofit organizations with an immediate and effective way to solicit, cultivate, and engage donor support. From a pure fundraising standpoint, email and social media channels are only effective when the recipient is able to respond immediately to a CTA (call to action). gurgo.mobi. m.komen.org.

Social Media 82

Social Media Mobile email Media 82

NTEN

JUNE 22, 2011

50% of Android users under 35, Apple use most under 44, RIM (Blackberry etc.) You must segment your channels of asking. Knowing where Millennials are and which channels do they prefer you use to talk to them is important. Smartphones are not just for highly educated groups. most over 45. Apple has done a great job.

Mobile 55

Mobile St. Louis Donor Blackberry 55