10 Ways To Segment Donors To Improve Nonprofit Fundraising Effectiveness
TechImpact
JULY 16, 2014
According to a 2013 study conducted by Blackbaud , overall donations to nonprofits increased in 2013 by 4.9%, and digital donations increased 6.4%. Is this the product of Americans having more disposable income? According to a 2013 report by Blackbaud, each generation of donor has different giving tendencies.
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