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Meet Connie Reece: Using Social Media to Strike Back At Ike

Beth's Blog: How Nonprofits Can Use Social Media

Based on Austin, Texas, I caught up with Connie to find how she is using Social Media raise money for victims of Hurricane Ike and other recent social media fundraising causes. This month we organized a HAM-up Tweetup (HAM because September is Hunger Awareness Month) to benefit the Capital Area Food Bank. Tell me about you.

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Building Blocks of Effective Creative: Urgency

M+R

The key question you must ask and answer when establishing urgency in your creative is not “why does this matter?” When a hurricane makes landfall, it doesn’t take much work to create a sense of urgency. Sometimes we need to focus less on the benefits of taking action and more on the dangers of inaction. Source: CARE.