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Cut Through the Clutter: Why Storytelling Matters for Nonprofits

Nonprofit Tech for Good

By Michelle Chen , an independent scholar who recently graduated with a PhD in mass communications with a focus on advocacy, activism and social change. Paired with a compelling story that warns donors of the consequences of not acting, these campaigns can be extremely powerful in motivating them to donate or change their behavior.

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82 Fundraising and Social Media Stats for Nonprofits

Nonprofit Tech for Good

53% of nonprofit staff who are extremely or somewhat satisfied in their current roles donate to the organization where they work ( World-Changing Work Report ). Email messaging drives 13% of all online revenue ( M+R Benchmarks Report ). Nonprofits sent an average of 59 email messages per subscriber in 2018 ( M+R Benchmarks Report ).

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