article thumbnail

Putting the Public Back in PR - New Book from Brian Solis

Beth's Blog: How Nonprofits Can Use Social Media

I have a hypertext brain. Get granular - figure how how many unique visits a particular blogger sent, a Facebook Event, or Digg. . Important benchmark in your field. If you are a social media strategist, it's a great book to share with your senior manager. Authority: A measure of your brand's credibility and thought leaders.

Public 50
article thumbnail

How To Think Like A Nonprofit Social Marketing Genius: What's Your Brilliant Thought?

Beth's Blog: How Nonprofits Can Use Social Media

Given my right brained, non-linear and visual way of presenting ideas, I thought it might be helpful to write up a few notes about the above talk. Buzz tools include FriendFeed, Twitter, StumbleUpon, and Digg - and of course you add many others to this category that are found in other categories. More information here.