Beginner Phone Rate Teen 
Tech Soup
OCTOBER 11, 2011
Mobile phone ownership is reaching a critical mass worldwide. Moreover, text messages are reported to have an open rate of more than 90 percent. To begin with, the aforementioned high open rate applies to donor bases that might be otherwise hard to reach, such as teens and seniors. Advantages to Mobile Giving Campaigns.
Beth's Blog: How Nonprofits Can Use Social Media
MARCH 19, 2013
He used the analogy of a cell phone. That is you can look at total unique visitors by source, but if you cross-tab it by bounce rate (percentage of people who looked at one page and didn’t go to others on your site), you can determine which sources are giving you a better quality of traffic. You have to hear it ring.
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