Corporate Philanthropy: Adapting to a Changing World
NonProfit Hub
MAY 21, 2019
Thus, corporate philanthropy is on the rise. As younger generations become more socially aware, they expect their favorite brands to follow suit. In a 2016 poll , Millennials are more likely than Gen X’ers and Baby Boomers to say it matters if American businesses give back to society. Cue: the importance of press releases !
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