Hello, Washington Post: Dolllars Per Facebook Donor Is Not the Right Metric for Success
Beth's Blog: How Nonprofits Can Use Social Media
APRIL 22, 2009
Allison suggests that we're looking at the wrong metric - we should be measuring success using awareness not dollars. I'd also add that if you do the relationship building piece, you can get better results with fundraising dollars on causes. It's the relationship building, it's the relationship building. .
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