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Measuring Your Blog's Outcomes and Use of Other Social Media Tools

Beth's Blog: How Nonprofits Can Use Social Media

I agree, but is a ratio the best number? Well, that award goes to you dear readers who are willing to contribute your thoughts and provide insights. Kaushik does not provide an ROI, but mentions the "happiness" factor related to blogging. And there is no price that you can put on a ROI of happiness.

Measure 50
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Measuring the Value of Your Blog: Reflections Over the Last Year

Beth's Blog: How Nonprofits Can Use Social Media

I'm thinking about writing the description for the WeAreMedia Module 6: Considering the ROI for this week. A year ago, he said that measuring outcomes for social media is, "an evolving art (not quite a science yet) and you have to be up to the challenge of both thinking a bit differently and be ok with leveraging several different tools."