Social Media Roadblock: An Interview with Wendy Harman, Red Cross - Social Media Strategy Case Study
Beth's Blog: How Nonprofits Can Use Social Media
SEPTEMBER 25, 2008
campaign's objective was to encourage social media activists to show solidarity with the Red Cross by displaying Red Cross PSAs, videos, photos, widgets, on their online spaces. We also encouraged people to change their avatars (see above). I'd try to figure out how in the world to measure how many people changed their avatars.
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