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Nonprofits in Second Life: Avatar Marketing, Fundraising, and TechSoup's Plans

Beth's Blog: How Nonprofits Can Use Social Media

I attended a meeting at the SLTechSoup Office, a discussion forum on Avatar Marketing hosted by Harvard Berkman Center , and visited a donation site for the Make A Wish Foundation. It is like sending a personal email to the entire listserv by mistake. Then I teleported off to the Berkman Center discussion on Avatar Marketing.

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Second Life: Issue Awareness Raising Campaigns

Beth's Blog: How Nonprofits Can Use Social Media

And not just fundraise. Today, I got a report via the TechSoup Second Life listserv about an awareness-raising campaign for homeless children in Second Life - reported here , here and here. Rik visited the homeless avatar: I decided to pop into SL to check it out. Educate about your cause. Mobilize: Give people something to do.

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NPTech Summary: Happy Holidays!

Beth's Blog: How Nonprofits Can Use Social Media

See the flickr pool of pea avatar photos. Commentary here ) Maybe that's why we've heard rumblings in the blogosphere and on listservs that the YouTube Nonprofit Channel was backlogged on accepting applications. What lessons can nonprofits take from this in using social media campaigns for social good?

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