Nonprofits in Second Life: Avatar Marketing, Fundraising, and TechSoup's Plans

Beth's Blog: How Nonprofits Can Use Social Media

I attended a meeting at the SLTechSoup Office, a discussion forum on Avatar Marketing hosted by Harvard Berkman Center , and visited a donation site for the Make A Wish Foundation. Today's planning meeting at TechSoup Office in Second Life on Information Island was with a group of avatars, some of who I know in real life , to discuss the upcoming TechSoup mixed-reality event on July 18th (more about that later). It is like sending a personal email to the entire listserv by mistake.

Sharing my #EpicThanks – please join me!

Amy Sample Ward

Whether it’s on listservs, forums, blogs, facebook, twitter or anywhere else – there are so many people looking to foster open dialogue on issues important to and impacting the work of changemakers, activists and innovators around the world. Dress up your avatar with some Epic Thanks love at [link].

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Information Island Grand Opening Celebration: Jeff Barr, Amazon Presentation

Beth's Blog: How Nonprofits Can Use Social Media

I got a little distracted with some IM networking because I ran into an avatar who I "know" from the SL Educator listserv - but hadn't met in-world yet. It's a busy time in Second Life , particularly for libraries, educational institutions, and nonprofit organizations. There a number of interesting events planned over the next couple of weeks.

Second Life: Issue Awareness Raising Campaigns

Beth's Blog: How Nonprofits Can Use Social Media

Today, I got a report via the TechSoup Second Life listserv about an awareness-raising campaign for homeless children in Second Life - reported here , here and here. Rik visited the homeless avatar: I decided to pop into SL to check it out. I found a bedraggled looking avatar sleeping in a cardboard box with a crude sign asking for donations. It's been crazy busy last week and this week too. I'm so behind!

NPTech Summary: Happy Holidays!

Beth's Blog: How Nonprofits Can Use Social Media

See the flickr pool of pea avatar photos. Commentary here ) Maybe that's why we've heard rumblings in the blogosphere and on listservs that the YouTube Nonprofit Channel was backlogged on accepting applications. That was a question posed on a listserv with little response except for this observation: Micro-campaign 'competitions' are not going to last as an effective means of NPO fundraising.

Second Life Education Programs in NY Times, Goes Open Source, and other tidbits

Beth's Blog: How Nonprofits Can Use Social Media

Over fifty avatars attended. According to the article and what I've seen on the educators listserv first hand over this past year, the education community is growing: subscribers to its education listserve number more than 1,000; at least three islands run by library groups are open to the public; and universities are collaborating by lending space on their own islands or sharing ideas.

Second Life and Communities of Practice Group Action Learning Project

Beth's Blog: How Nonprofits Can Use Social Media

He's raising some good questions too: But what can Second Life offer over and above the normal asynchronous social software tools such as listserves and web conferences? The places with more than a handful of avatars present always seem to increase the probability of trouble though.

Nedra Weinreich: Social Marketing Guru

Beth's Blog: How Nonprofits Can Use Social Media

My social marketing colleague Craig Lefebvre, who has a blog ( On Social Marketing and Social Change ), asked me to expand some comments I had made on the Social Marketing Listserve as a guest blogger. ve been exploring Second Life and avatar marketing ??? Nedra Weinreich, Spare Change Blog Nedra Weinreich was one of the first nonprofit tagged blogs that I discovered while browsing the blogher blogroll a few months back.