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Alistair Croll, Guest Post: Using Twitter for Fundraising - Lessons Learned from Beers for Canada

Beth's Blog: How Nonprofits Can Use Social Media

We set up tracking with hashtags and keyword searches. Set up Reddit, Digg, and other social news aggregators. One possibility would have been to temporarily change our avatars to include a visual cue–like the Visible Government maple leaf–for all those officially behind the campaign. This means we didn’t need to code too much.

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