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Nonprofits in Second Life: Avatar Marketing, Fundraising, and TechSoup's Plans

Beth's Blog: How Nonprofits Can Use Social Media

I attended a meeting at the SLTechSoup Office, a discussion forum on Avatar Marketing hosted by Harvard Berkman Center , and visited a donation site for the Make A Wish Foundation. It is like sending a personal email to the entire listserv by mistake. Then I teleported off to the Berkman Center discussion on Avatar Marketing.

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What are your most useful synchronous online facilitation practices?

Beth's Blog: How Nonprofits Can Use Social Media

TechSoup holds regular meetings for nonprofits in Second Life and I have been attending regularly and sometimes facilitate like this I did this past week. So, I've been reflecting about effective facilitation of virtual meetings in Second Life Right now the primary method of group interaction is via unmoderated chat interface.

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Second Life Education Programs in NY Times, Goes Open Source, and other tidbits

Beth's Blog: How Nonprofits Can Use Social Media

Over fifty avatars attended. I attended a lecture on the use of technology in the legal classroom last month in Second Life, facilitated by Rebecca Nesson. And, while, I'm not a lawyer, the discussion was so relevant to technology adoption/change issues and it Rebecca was a damn good virtual facilitator. I learned a lot.

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Nedra Weinreich: Social Marketing Guru

Beth's Blog: How Nonprofits Can Use Social Media

My social marketing colleague Craig Lefebvre, who has a blog ( On Social Marketing and Social Change ), asked me to expand some comments I had made on the Social Marketing Listserve as a guest blogger. Outside of blogs, I think that anything that facilitates word of mouth can be very effective. Unfortunately, the term ???social