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What's the opportunity cost when a nonprofit blocks employees from using social network sites during work hours?

Beth's Blog: How Nonprofits Can Use Social Media

Recently, thousands of Facebook members helped leveraged a $50,000 donation from the Western Union Foundation by voting for the American Red Cross and its disaster relief efforts. The $50,000 donation will contribute to a broader American Red Cross goal to raise $100 million for disaster relief. that are easy to grab and use.