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Alistair Croll, Guest Post: Using Twitter for Fundraising - Lessons Learned from Beers for Canada

Beth's Blog: How Nonprofits Can Use Social Media

Set up Reddit, Digg, and other social news aggregators. We used calendar meetings to remind promoters. When we asked people to mention us online, we sent them a calendar invite as a reminder. Beforehand, in the planning phase: A short timeframe limits others’ ability to build online context about you. What did we learn?

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