Twitter As Charitable Giving Spreader: A Meta Analysis
Beth's Blog: How Nonprofits Can Use Social Media
NOVEMBER 30, 2008
What I learned from this campaign that it is important to get help from influencers on Twitter and that inbetween campaigns if you cultivate your network, the donations will not be a one-time only thing. They used twitter to drive comments to the blog - each comment would generated 100 pound donation.
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