Alistair Croll, Guest Post: Using Twitter for Fundraising - Lessons Learned from Beers for Canada
Beth's Blog: How Nonprofits Can Use Social Media
JULY 8, 2009
We set up tracking with hashtags and keyword searches. This meant we could watch the activity online and amplify it or respond to questions. One possibility would have been to temporarily change our avatars to include a visual cue–like the Visible Government maple leaf–for all those officially behind the campaign.
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