Audience Learning Tool Ratio Reference 
Beth's Blog: How Nonprofits Can Use Social Media
AUGUST 4, 2008
I think there will be different metrics for different strategies, organizations, and tools. Audience Growth (content consumption ??? Audience Growth. And how has the audience grown overtime? I think the more important metric here is RSS subscriber trends or what Kaushik called "off-site audience."
Beth's Blog: How Nonprofits Can Use Social Media
MAY 16, 2007
Kevin Gamble left me a comment on a google analytics post that the " Depth of Visit Report " was one of the best metrics (coupled with referring source) for understanding visitor behavior on his university's web site. I agree, but is a ratio the best number? He notes: "It doesn't take you long to figure out.
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