Museum 2.0

OCTOBER 15, 2009

Over the past year, I've noticed a strange trend in the calls I receive about upcoming participatory museum projects: the majority of them are being planned for teen audiences. Why are teens over-represented in participatory projects? Why are teens over-represented in participatory projects?

Teen 24

Teen Participatory Experiment Museum 24

Beth's Blog: How Nonprofits Can Use Social Media

JULY 1, 2009

When I talk about designing participatory experiences, I often show the above graphic from Forrester Research. Forrester created the “social technographics” profile tool to help businesses understand the way different audiences engage with social media (and you can read more of my thoughts on it here ).

Participatory 50

Participatory Experiment Museum Teen 50

Museum 2.0

MARCH 16, 2009

When I talk about designing participatory experiences, I often show the above graphic from Forrester Research. Forrester created the “social technographics” profile tool to help businesses understand the way different audiences engage with social media (and you can read more of my thoughts on it here ).

Participatory 44

Participatory Experiment Museum Teen 44

Museum 2.0

AUGUST 18, 2008

If museums get involved in these online-offline partnerships, we can bring new audiences through our doors, familiarize them with museum-going in a comfortable way, and reap the benefits of their online musings about their real-life experiences. But these events have benefits both in terms of audience development and word-of-mouth marketing.

Museum 22

Museum Hosting Model Community 22