Audience Influence Platform South Korea 
Socialbrite
AUGUST 4, 2020
Underscoring the importance of social media, people are turning to these platforms to keep themselves connected, informed and engaged. Engage with the audience and forge relationships to develop goodwill for your brand and strengthen your position for the long run. Consider influencer marketing. Focus on the audience.
NTEN
JULY 18, 2013
To influence behavior, we need to understand behavior. One of the biggest lessons is that we have something extremely wrong: we think our audience is rational, making their decisions based on facts, like Spock. In order to influence behavior we have to understand behavior. This is called ''rational choice theory''.
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