Reaching Baby Boomers: The Next Big Demographic in Nonprofit Online Fundraising - Online Fundraising, Advocacy, and Social Media - frogloop
Care2
FEBRUARY 17, 2009
In public broadcasting, for example, where direct mail is the main vehicle for acquisition (other than on-air pledge drives), the people donating in response to Direct Mail campaigns are 65+. It’s critical that nonprofits use 2009 as an opportunity to go where their target audiences increasingly are—which is online.
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