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Museum 2.0 Rerun: What Does it Really Mean to Serve "Underserved" Audiences?

Museum 2.0

This post is even more relevant today to the broader conversation about audience diversity in the arts than when it was published three years ago. Let''s say you work at an organization that mostly caters to a middle and upper-class, white audience. Guards staring at black teens and grumbling about their clothes.

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What Does it Really Mean to Serve "Underserved" Audiences?

Museum 2.0

Let's say you work at an organization that mostly caters to a middle and upper-class, white audience. Let's say you have a sincere interest in reaching and working with more ethnically, racially, and economically diverse audiences. Guards staring at black teens and grumbling about their clothes. YES students defy expectations.

professionals

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Using Social Bridging to Be "For Everyone" in a New Way

Museum 2.0

We''re more successful when we target particular communities or audiences and design experiences for them. In the past, I''ve subscribed to the theory that an organization should target many different groups and types of people to serve a constellation of specific audiences across diverse affinities, needs, and interests.

Museum 55
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14 Top Nonprofit Websites to Inspire Your Organization

DNL OmniMedia

The Create Amazing fundraising thermometer blends in perfectly with their minimalist black and white site theme, as well: The website also conveys a sense of community and stewardship with its donor call-out section By adding filters to each image, Create Amazing stayed on brand, highlighting their attention to detail and strategic design approach.