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Book Club Part 6: Getting People in the Door

Museum 2.0

The New York Hall of Science’s Career Ladder successfully recruits and advances neighborhood teens as floor explainers, and their full-time staff includes many people who have come “up through the ranks.” The Brooklyn Museum of Art found that skateboarders were using their entrance plaza and invited them to continue. How do we get there?

People 20
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14 Top Nonprofit Websites to Inspire Your Organization

DNL OmniMedia

Every nonprofit site should include the organization’s mission statement somewhere, and Mustard Seed’s Mission and Vision page does a great job of articulating their purpose using short paragraphs and to-the-point language. These include: Local events calendar. And for bonus points, they also include a donate button in plain sight!).