Groundswell Book Club Part 3: Energizing
Museum 2.0
AUGUST 21, 2008
This week, we're covering the third objective in Charlene Li and Josh Bernoff's book Groundswell : energizing (chapter 6). And allowing people to share their views gives them a venue to contribute their enthusiasm toward the institutional cause of celebrating the museum. In other words, find your fans, and empower them to sell for you.
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