Case Study: How Human Rights Watch Leverages Employee Personal Brands on Twitter
Beth's Blog: How Nonprofits Can Use Social Media
MARCH 24, 2015
” Leadership modeling is important. When they launched their staff as champion strategy, they had to make the case that it was worth the investment of their time. Murphy served as the point of contact, answering staff questions on the fine art of tweeting. Many tweets lead to press calls.”. Kenneth Roth , Executive Director.
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