Case Study: How Human Rights Watch Leverages Employee Personal Brands on Twitter
Beth's Blog: How Nonprofits Can Use Social Media
MARCH 24, 2015
I interviewed Jim Murphy , Senior Online Editor, about how Human Rights Watch ’s integrated social media strategy leverages the personal brands HRW 197 employees to get results. ” Since the strategy has been in place, many HRW staff as a group engaging on Twitter has lead to impressive results.
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